What if you had 20,000 email contacts from rappers and vocalist? Do you think you could get sell beats through email? Absolutely!
List building is the best way to grow a music production business online.
But, there is only one issue – 90% of online music producers skip the crucial list-building step completely.
I must admit, I also skipped list building when I started selling beats online years ago.
Do I regret it?
I learned the hard way the importance of having a list of potential beat buyers. I went after the “home run” beat sale over and over again and failed miserably.
Yes I made some sales here and there, but consistent beat sales were hard to come by.
And isn’t that what we music producers want – consistent monthly beat sales so we don’t have to work anymore?
Some producers that are not even list building are generating thousands of dollars in sales per month.
Does that mean you should skip list building?
Wouldn’t you want people to be a button away from listening to your latest instrumental?
Just create an email, then send it to your subscribers promoting your new beats.
You need an email list management service that will help you store the emails.
We use Convertkit, but we will not get into email management on this post.
We have other information on the topic here.
Sell Beats Through Email
Why Is It So Powerful?
Having thousands of subscribers one click away is like magic. One click, and hundreds of rappers and vocalist are listening to your beats.
Nobody can’t take your email list away from you. Facebook, Google, YouTube, and most social media websites change with the times.
Every month Facebook has new updates, Google changes their algorithm.
All these changes can affect your website.
But your list is your #1 asset for the success and growth of your business.
How do you sell beats through email and how can you grow your email list?
Let’s start with the latter.
Give away something for free. Usually, free beats or music promotion tips.
Growing your email list can be fast or slow depending on what you use to generate leads.
Here are some strategies you can use to grow your email list.
Free ways (takes longer)
The key is to always have a call to action somewhere within the content, where the visitor can sign up to receive free beats.
The content must be optimized for search engines. Optimize the title and the description for the keywords you would like to rank for.
Learn more about SEO and content creation here.
Social Media Websites
Go everywhere on social media, but be consistent. Make sure all your posts have a call to action for the free beats.
Social media can be time consuming. I recommend using a free service like bufferap.com to get your post out automatically on a couple of social media channels.
Twitter is a great way to generate leads. I get at least 15 to 20 leads per day using Twitter for free.
I do have over 400,000 followers on different accounts
Twitter is a goldmine for free traffic.
YouTube is another platform music producers trying to sell beats through email should be on.
Even top music artists search on YouTube every day for the next hot producers.
Remember, record companies are not making money like they used to.
The artist’s budget has been sliced and diced.
These artists and record companies are looking for beats that are not expensive and YouTube is the website they go to for beats.
Paid Ways to sell beats with email
- Google AdWords
Google AdWords is still a powerful way to sell beats online. Everyone goes on Google to search for what they want.
If they want beats, they might search, “Where to buy beats online”
These are the type of keywords you want to optimize your ads for.
- Facebook Ads
Facebook ads is another great place to advertise.
Make sure you give something away for free here.
Facebook is a social media website. People like to socialize on Facebook, not necessarily go on there to buy products.
- Email Blast
An email blast (solo ads) is the fastest way to grow your list today.
Email blasts are quite simple. Just find someone who will let you advertise your free beats offer to their list of subscribers.
There’s only one problem—not many producers offer email blast services.
Do you research. Contact other producers and ask them if they offer email blast services.
Growing a huge email list is a great way to build any business online.
Why are music producers failing at selling beats with email?
Being consistent with the main asset of your music production business can determine whether you succeed or fail.
Your email list is your main asset.
Never stray from building your list.
I know you have heard this saying before: “The money is in the list”
Well, it’s 100% true.
Going for the homerun from day one will be the reason you will struggle to sell beats consistently.
Not all of us can be super producers but we can build an online business that can be profitable month after month if we stay consistent.
Don’t be afraid to invest in your business, whether it’s generating leads or sending rappers and vocalist directly to your beat selling website.
I know list building can take some time, but if you remain consistent with your efforts, you can definitely sell beats through email.
Frequently Asked Questions
How profitable is email marketing for selling beats?
Selling beats through email marketing can be effective, but only if your beats are top notch and industry quality. You can have the best email copy but if you’re beats sound like trash you will not sell any beats no matter what you do. Make sure you’re beats sound great first then go from there.
How do beginners sell beats online?
One of the best ways to sell beats online is to encourage your website visitors to sign up for some free beats or some free music marketing advice. This helps with keeping your subscribers updated with your latest beat releases and promotional services.
How do I find rappers for my beats?
There’s plenty of ways to get rappers to listen to your beats. Some of the best ways are utilizing the power of social media, email marketing and also paid ads on networks like Google, Facebook , Youtube and Instagram.
Can I sell beats on multiple platforms?
Yes. The more platforms you use the better chance you have of selling more beats online. Create accounts on Facebook, Instagram, Soundcloud, Youtube, Soundclick, Airbit and even Beatstars to get more visitors heading to your website.