Not selling beats online? Here’s why…
Did you know that 98% of music producers fail online within the first year of launching a beats store?
Do you want to be part of that 2% who succeed? I certainly hope so.
Selling beats online is actually simple to do if you stay focused on the core principles of your business and don’t make the same mistakes as the 98% who are failing today.
Here are the 5 mistakes online music producers make when trying to sell beats online:
1. Information overload.
Information overload is one of the main reasons music producers are not selling beats. If you’re spending half of your day surfing the net looking for the magic formula to generating a full time income online then STOP!
You will not find the proper information for free.
The problem with free information is that there’s too much of it and it’s not structured for what you need to do step by step to create a business that will grow for years.
2. Not building an email list
If you’re not building an email list then I advise you to go and start building your list right now.
Not building a list was one of the mistakes that I made when I was starting out online with my beat selling website.
I lost thousands of potential customers due to not growing my list.
The great thing about having an email list full of music artists is that these people can be fans and/or customers forever if you provide great value to them.
For example: let’s say I have a list of 3000 music artists who I’m providing great value to and who are opening every email I send.
All I have to do every time I upload a beat to my website or anytime I have a discount sale on beats is create a broadcast message that will go out to all my subscribers with a touch of a button using this service.
This strategy will put my product (beats) in front of the people who I have built relationships with and know me already and will convert into sales quicker than someone who has just found my website online.
Nobody can take your email list away from you. That’s a business model you control compared to counting on Google, Facebook, Twitter, and/or any other traffic generating websites online.
All those websites mentioned can change tomorrow and wipe out your beat selling business in a hurry.
So we recommend using those sites to build your email list first then send direct traffic to your beat selling website through email.
3. Scared to spend money on advertisements
If you want to sell beats online, you have to invest in your business point blank!
If you’re not ready to shell out some dough to help your music production business grow with advertisements, then selling beats is not for you.
There’s plenty of ad platforms online today that you can use to start driving music artists to your beats right away. You have Google adwords, media buying (banner ads), solo ads, Twitter ads, and my favorite right now: Facebook ads.
I’ve created a lead generating machine with one of my latest Facebook ads that generated 632 new subscribers to my email list within 2 weeks time.
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]The one thing I tell all my students is… before you get into paid advertising you have to learn what paid advertising is and how you can convert your traffic into sales.
Don’t go to Facebook after you read this article and create an ad without knowing anything about the Facebook ads system or any other ad platforms for that matter.
If you would like a step by step system on what you need to do to create great looking and converting ads, click here.
Paid traffic is a great way to get music artists knocking at your beat selling website’s door in no time. Once you covert those visitors into sales, you can scale up your budget and have your music production business grow on auto pilot.
4. Beats are not up to par
The beats are the most important factor in selling beats online.
You can drive thousands of music artists to your website every day, but if your beats are not of high quality you will not sell anything.
Make sure you work on your craft every day to put out top quality instrumentals. Invest in more sounds, learn how to mix and master, work on song structure, etc.
Once you have about 35 to 50 beats ready to go you can easily start to automate your business by uploading 35+ beats to your website using this beat player and with the other 15 beats you can create messages that will go out automatically to your new subscribers on a weekly basis using Aweber.
This is a very powerful way of automating your entire music production business.
5. You want to do everything yourself
Having a mentor is a huge part of the success of your business.
Not only will you skip the trial and error that many of the producers who want to do everything themselves go through.
You will have a straight step by step path from people who have been through the hardships and headaches that go with building a profitable beat selling website online.
Believe me, it took me over 1 year to find consistent beat sales for my business and that was because I wanted to do everything myself.
I wanted to do the beats, I wanted to create the website, I wanted to do all the marketing, and soon I realized it was too much for me.
That’s when I slowed down and found a mentor that would teach me the ropes on what I needed to focus on instead of trying every single thing that I read about online.
I was on the road to being part of that 98% failure rate of online music producers but I decided that I needed help and I wasn’t afraid to pay for it either.
I went all in and took action on every little step that was taught to me and created a profit generating online music production business in only four hours a day.
You can do the same for your business. It just takes a little help from others and your determination to learn and follow the steps that you have been taught.
So, those were the 5 mistakes online music producers make when trying to sell beats online.
Do you know of more mistakes that music producers make?
Please add them to the comment section below. See ya!
Watch the Slideshare presentation of this article below