Many music producers coming up nowadays don’t have a clue about what they actually need to build a profitable music production business online.
Did you know that 98% of online businesses fail within the first year of launching?
Did you know that the #1 culprit of the failure rate is businesses not being prepared to launch?
What makes our music production businesses different from any other online businesses?
Actually, nothing, and that’s why most producers and beatmakers fail to generate consistent beat sales.
Many music producers think that they’re just going to upload beats to Beatstars, SoundCloud, or their own website, and thousands of music artists are going to come in out of nowhere and start buying beats.
NOPE!! Keep dreaming if you think it’s that easy.
Building an online music production business is just like any other business—it takes work, determination, and a business plan.
Today we are going to show you the five things all music producers must do before selling beats online.
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1. Music Producers Need Quality Beats
Having well produced, high quality beats is the #1 factor in selling or not selling beats online.
If your beats are not on point, you will not sell any beats, period.
Make sure your beats are sellable before spending tons of cash advertising them.
Ultimately, it won’t matter if you send 1000s of music artists to your beat selling website if your beats suck.
I recommend uploading between 30 to 50 top notch beats when you’re first starting out. Give the visitors or prospective customers options to choose from.
You can check out the beat players below that will help you with uploading the beats and the sales process.
Soundcloud (free option)
2. Sell Beats on Your Own Website
One of the mistakes I made when I started to sell my beats online was that I didn’t build my beat selling website from the beginning.
I just focused on selling beats on websites like SoundClick and SoundCloud, and didn’t build the assets that would help my business grow till later on down the road.
Promoting other websites instead of mine cost be between 5,000 to 10,000 bucks.
I spent most of my budget promoting websites that I didn’t have any control over.
I would send thousands of prospective customers to a website where there were hundreds or even thousands of other music producers doing the same thing I was doing.
Ask yourself: Where would be the best place to sell beats online?
Your website or somewhere like SoundClick where there are thousands of producers competing for the same customers?
Now that’s an easy answer, isn’t it?
Here are some great tools music producers can use to build a music production website.
WordPress – The best free website builder on the market today.
WPX hosting – Great place to host your domain for a minimal cost.
3. Start Building a Tribe of Music Artists
Building a huge fan base of music artists is the best way to sell beats online at a consistent rate.
Imagine having a boatload of rappers, singers, and songwriters waiting for your next batch of beats.
Most music producers step up to the plate looking for the home run when it comes to selling beats online.
They will send most of their traffic to their home page/beat players, but that strategy is a hit or miss strategy and most of the time, if you’re not building those future assets along the way, you’re going to be shooting blanks.
That’s exactly why I always recommend that you start building an email list full of musicians from day one. Don’t wait until tomorrow, start today.
Here’s how you can start building your email list in a hurry using this tool
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4. Spend Money Advertising Your Product
If you’re scared to spend money advertising your product, then you are bound to fail online.
Remember, free traffic can only take you so far, and it takes at least three to six months to build up if you’re counting on websites like Google and social media sites.
A mix of free traffic and paid traffic is the way to grow a music production business in a hurry.
There are plenty of paid traffic sources you can use to get hundreds of music artists flooding to your beats starting today.
You have many platforms to choose from. My favorites are Facebook ads, Twitter ads, solo ads, banner ads, Google Adwords, and Youtube video ads.
Free traffic is good, but paid traffic will increase the chances of you selling beats much faster.
5. Have Patience
Patience is the key for online music producers.
Every beatmaker wants to make 1,000 per month right off the bat, but it just doesn’t work that way. I was impatient myself, and it hurt my beat selling website tremendously.
I was jumping from strategy to new strategy to the latest strategy and most of them failed.
I never focused on what was growing my business; all I was looking for was the fast cash and it never came until I was more patient.
Make sure you don’t fall into the trap of “information overload.” It’s one of the main reasons music producers struggle to sell beats online.
Creating a profitable music production business can be easy to do if you focus on the core principles of what’s working and leave what’s not working behind.
Be patient, work on your beats, get your business plan together, and success will come knocking at your door.